Assay Research Group ↴
Visual Identity ↴
Creative Direction, Art Direction ↴
Lisbon [Portugal], 2011
Assay PTDC/AAC — AMB/113649/2009, a research group composed by one Portuguese and two US universities, studies the fate and effects of silver nanoparticles in aquatic systems. The challenge was to create a visual identity that speaks for the specificity of the subject while conveying information on a objective and effective manner. The approach developed is a graphic system that allows to a fluid and mutable visual communication similar to that of a nanoparticle.