Nemesis Coffee ↴
Visual Identity ↴
Creative Direction, Art Direction ↴
Creative Direction: Cristian Ordóñez ↴

Developed at Bruce Mau Design ↴
Toronto [Canada], 2016

Nemesis Fine Coffee, is a new coffee shop on Vancouver’s West Hastings Street. The challenge was to create a visual identity under the owner’s philosophy of “coffee creating culture”, the idea of the brand being a window for the expression of the marginalized cultural currents. Building on the the chosen name of Nemesis and the predefined icon of an inverted heart, a custom typeface was designed to unify the two elements under a cohesive whole. Its brut and unrefined style expresses the strength and the pride of the subcultures.