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2016 
NEMESIS FINE COFFEE
Visual Identity 
ART DIRECTION
CREATIVE DIRECTION
Cristian Ordóñez
STUDIO
Bruce Mau Design

Nemesis Fine Coffee is a new coffee shop on Vancouver’s West Hastings Street. The challenge was to create a visual identity under the owner’s philosophy of “coffee creating culture”, the idea of the brand being a window for the expression of the marginalized cultural currents. Building on the the chosen name of Nemesis and the predefined icon of an inverted heart, a custom typeface was designed to unify the two elements under a cohesive whole. Its brut and unrefined style expresses the strength and the pride of the subcultures.