Laha Coffee

Organic coffee for all.


Scope: Brand Strategy, Visual Identity and Packaging

Laha is a Vietnamese producer of agricultural products, specialized in coffee, with retail stores across Vietnam.

The company’s mission is to make organic products commonplace in Vietnam, by supporting local farmers implementing sustainable farming practices, to explore the full potential of Vietnamese products.

The design reflects the brand’s commitment to organic farming standards, sustainable practices, and community support. The new identity is an evolution from the previous coffee bean logotype and introduces the sprout, signifying development and long-term growth.

Studio: Rice Studios
Creative Director: Joshua Breidenbach
Design Director: Hélio Teles

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