Scope: Brand Strategy, Visual Identity and Packaging
Laha is a Vietnamese producer of agricultural products, specialized in coffee, with retail stores across Vietnam.
The company’s mission is to make organic products commonplace
in Vietnam, by supporting local farmers implementing sustainable
farming practices, to explore the full potential of Vietnamese
products.
The design reflects the brand’s commitment to organic farming standards, sustainable practices, and community support. The new identity is an evolution from the previous coffee bean logotype and introduces the sprout, signifying development and long-term growth.
Studio: Rice Studios
Creative Director: Joshua Breidenbach
Design Director: Hélio Teles
