First a Book
Concept
Creative Direction
Art Direction
Visual experiment which highlights the primacy of the written word over the big screen adaptation based on it.Books are often the original matter of many Hollywood blockbusters, but the former is easily forgotten when the latter is released in cinema. When reprinted to coincide with cinematic premieres, publishing houses opt for a "based on the movie" marketing strategy in order to push sales. This project endeavours to reverses that marketing approach.
Concept
Creative Direction
Art Direction
Visual experiment which highlights the primacy of the written word over the big screen adaptation based on it.Books are often the original matter of many Hollywood blockbusters, but the former is easily forgotten when the latter is released in cinema. When reprinted to coincide with cinematic premieres, publishing houses opt for a "based on the movie" marketing strategy in order to push sales. This project endeavours to reverses that marketing approach.