Scope: Visual Identity System and Packaging
Eastlake is a brewery and taproom in Minneapolis.
The scope of work was to evolve the old brand and create a clear identity and packaging system.
The solution focuses on the unique and distinct character of Eastlake’s staple beers, Kirby Pucker, Southside, Dank Aaron and Sundogs’. The design draws inspiration from B-movie titles and puts the beers on the centre stage of the brand.
Studio: Rice Studios
Creative Director: Joshua Breidenbach
Design Director: Hélio Teles
Design: Hélio Teles & Tien Nguyen
