Design Practive Of Hélio TelesInformation

021

Nemesis Coffee
Visual Identity

Bruce Mau Design
2016















Design proposal for Nemesis, a coffee shop at the hearth of Vancouver’s West Hastings Street. The challenge was to create a visual identity under the owner’s philosophy of “coffee creating culture”, the idea of the brand being a window for the expression of the marginalized cultural currents. Building on the chosen name of Nemesis and the predefined icon of an inverted heart, a custom typeface was designed to unify the two elements under a cohesive whole. Its brut and unrefined style expresses the strength and the pride of the subcultures.

Creative Director: Cristian Ordóñez
Designer: Hélio Teles
Project Manager: Diana Kelly

Hélio Teles (b. 1982, Lisbon), is a Montreal-based multidisciplinary designer bridging strategy and design.


New Project & Business Inquiries

helio.teles@gmail.com, LinkedIn, Instagram








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