“Good Intentions” to kick-off a year of partnerships and opportunities.
Scope: Print
Studio: Whitman Emorson
Good Intentions was a studio initiative of Whitman Emorson. The project consisted of a set of cards to thank clients and collaborators. The concept is a play on the saying “The road to hell is paved with good intentions”, meant to break with conservative norms.
Creative Directors: Whitney Geller & Yasemin Emory
Design Director: Hélio Teles
Designer: Jade Courroy
Illustration: Margot Fabre