Campaign for Plural, Montreal’s largest contemporary art fair.
Scope: Campaign, Signage & Wayfinding
Studio: Principal
Formerly known as Papier, Montreal’s largest contemporary art fair has undergone a major transformation, giving birth to Plural. The fair now celebrates a wide variety of artistic media, from paper to sculpture, digital art to installations. A sober, flexible graphic system designed to highlight the diversity of mediums and artistic expressions presented at the show. This visual identity extends consistently from the online platform to the on-site experience at the show, creating a seamless experience from one medium to the next.