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Plural 2024
Campaign

Principal
2024

















Campaign for Plural, Montreal’s largest contemporary art fair. Formerly known as Papier, Montreal's largest contemporary art fair has undergone a major transformation, giving birth to Plural. The fair now celebrates a wide diversity of artistic mediums, from paper to sculpture, digital art to installations.The new identity is modulated to the rhythm of playful yet minimalist typographic compositions, keeping the spotlight on the artworks while echoing the festive character of the fair.

Creative Director: Bryan-K. Lamonde
Senior Designer: Hélio Teles
Visual Identity: Julien Hébert & Mali Savaria-Ille
Project Manager: Justine Crépeau-Viau & Chloé Miglierina