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Eastlake
Visual Identity
Rice Studios
2022
Visual identity and packaging system for Eastlake, a brewery and taproom in Minneapolis. The scope of work was to evolve the old brand and create a clear identity and packaging system. The solution focuses on the unique and distinct character of Eastlake’s staple beers, Kirby Pucker, Southside, Dank Aaron and Sundogs’. The design draws inspiration from B-movie titles and puts the beers on the centre stage of the brand.
Creative Director: Joshua Breidenbach
Design Director: Hélio Teles
Senior Designer: Tien Nguyen
Lettering: Duc Cao
Project Manager: Ha Anh H.
Hélio Teles (b. 1982, Lisbon), is a Montreal-based multidisciplinary designer bridging strategy and design.
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