Information
001    Première équipe Architecture 002    Plural '24 003    Orio 004    Graver l’homme 005    Rice Talks 006    Laha Coffee 007    Eastlake 008    Repeet 009    Keos 010    Hoāng Long Minerals 011    CTY Kitchen + Bar  012    The Sangomas 013    Pebsteel 014    Rice Store 015    Coexist Or Die 016    Be Water 017    Autopista 018    Good Intentions 019    Whitman Emorson 020    Tomorrow Is Too Late 021    Nemesis Coffee 022    Above View Below 023    Grand Junction Park 024    Fundo de Arquitectura Social 025    Assay Research

2024 © Hélio Teles
All rights reserved.
Visual identity and packaging system for Eastlake, a brewery and taproom in Minneapolis.

Scope: Visual Identity, Packaging
Studio: Rice

The scope of work was to evolve the old brand and create a clear identity and packaging system. The solution focuses on the unique and distinct character of Eastlake’s staple beers, Kirby Pucker, Southside, Dank Aaron and Sundogs’. The design draws inspiration from B-movie titles and puts the beers on the centre stage of the brand.

Creative Director: Joshua Breidenbach
Design Director: Hélio Teles
Senior Designer: Tien Nguyen
Lettering: Duc Cao
Project Manager: Ha Anh H.