CTY is a staple, all-day kitchen and bar at the core of one of HCMC’s most vibrant business towers.

Scope: Naming, Brand Strategy, Visual Identity
Studio: Rice

The name CTY has a twofold meaning: City and Công Ty, meaning company/corporation in Vietnamese. The identity is presented as a kit of independent parts to create a dynamic visual system that morphs and adapts to the space and its different activities and moments of the day.

Creative Directors: Chí-An Benjamin De Leo & Joshua Breidenbach
Design Director: Hélio Teles
Illustration: Duc Cao
Architect: Aprar Elawad
Project manager: Vy