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CTY Kitchen + Bar
Visual Identity

Rice Studios
2021

















CTY is a staple, all-day kitchen and bar at the core of one of HCMC’s most vibrant business towers. The name CTY has a twofold meaning: City and Công Ty, meaning company/corporation in Vietnamese. The identity is presented as a kit of independent parts to create a dynamic visual system that morphs and adapts to the space and its different activities and moments of the day.

Creative Directors: Chí-An Benjamin De Leo & Joshua Breidenbach
Design Director: Hélio Teles
Illustration: Duc Cao
Architect: Aprar Elawad
Project Manager: Vy