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Pebsteel
Visual Identity
Rice Studios
2021
Founded in 1994 and formerly known as PEB Steel Buildings Co. Ltd., Pebsteel is a global company providing solutions for Pre-engineered Buildings and Steel Structures. The team at Rice Studios defined a new name by abstracting the acronym P.E.B. and the noun Steel from the previous name, to form Pebsteel. A new brand strategy was crafted under the tagline “Engineered Building Solutions”. The new verbal and visual brand assets allow Pebsteel to communicate with a distinct tone of voice across all touch-points. The solution is a hard-working visual identity system that embodies the company’s purpose and vision, and empowers unity and resilience of its workforce.
Creative Director: Gregory Jewett
Design Director: Hélio Teles
Design: Lim Nuel
Project Manager: Paula Vo
Hélio Teles (b. 1982, Lisbon), is a Montreal-based multidisciplinary designer bridging strategy and design.
New Project & Business Inquiries
helio.teles@gmail.com, LinkedIn, Instagram2024
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