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Hoāng Long Minerals
Visual Identity
Rice Studios
2021
Defining a brand platform for conscious mining in balance with nature. With 10 years experience in the mining industry in Vietnam, Hoāng Long was looking to define a clear brand platform and to create a brand that fully embodies its scope and impact in the community. The design solution celebrates the company’s achievements, while keeping in mind the impact it has on the environment and the surrounding communities. Under the motto of “Keeping the Balance”, the brand identity expresses growth and the responsibility to maintain a perfect balance between business and nature.
Creative Directors: Joshua Breidenbach & Sebastiaan Weyler
Design Director: Hélio Teles
Designers: Hieu Vo, Nu Nguyen, Lan Lê, Lim Nuel & Parker Metcalf
Project Managers: Y-Van Pham & Ha Anh H.
Hélio Teles (b. 1982, Lisbon), is a Montreal-based multidisciplinary designer bridging strategy and design.
New Project & Business Inquiries
helio.teles@gmail.com, LinkedIn, Instagram2024
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