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Keos
Visual Identity

Rice Studios
2021

















Visual identity and packaging system for a new player in the pet food industry. Keos is a French-Vietnamese pet food brand established in 2021. Drawing inspiration from the straightforward & raw aesthetics of popular DIY movements, such as punk rock, the visual direction achieves a bold sense of passion and uniqueness while remaining functional & approachable.

Creative Director: Gregory Jewett
Design Director: Hélio Teles
Illustration: Duc Cao
Project Manager: Ha Anh H.