Visual identity and packaging system for a new player in the pet food industry.

Scope: Brand Strategy, Visual Identity, Packaging
Studio: Rice

Keos is a French-Vietnamese pet food brand established in 2021. Drawing inspiration from the straightforward & raw aesthetics of popular DIY movements, such as punk rock, the visual direction achieves a bold sense of passion and uniqueness while remaining functional & approachable.

Creative Director: Gregory Jewett
Design Director: Hélio Teles
Illustration: Duc Cao
Project Manager: Ha Anh H.