Scope: Brand Strategy, Visual Identity and Packaging
With 10 years experience in the mining industry in Vietnam, Hoāng Long was looking to define a clear brand platform and to create a brand that fully embodies its scope and impact in the community.
The design solution celebrates the company’s achievements, while keeping in mind the impact it has on the environment and the surrounding communities. Under the motto of “Keeping the Balance”, the brand identity expresses growth and the responsibility to create a perfect balance between business and nature.
Studio: Rice Studios
Design Director: Hélio Teles
Design: Hélio Teles & Lim Nuel
