Rice Store

Curated by rice in Ho Chi Minh City.

2020 – 2023

Scope: Visual Identity System, Art Direction, Website and Exhibition Design

Rice Store is a platform to expand upon the rice mission to broadcast extraordinaries stories through creativity, design and branding.

At the intersection of thinking and making, rice store leverages on the studio’s skills in strategy, story telling, design and production to amplify voices behind creative endeavours in Vietnam and beyond.

Rice Store exists online with occasional pop-ups around the world, bringing design from Vietnam further afield. The first pop-up occurred at PARCO Shibuya in Tokyo, Japan.

Studio: Rice Studios
Creative Director: Joshua Breidenbach
Design Director: Hélio Teles
Design: Hélio Teles & Lim Nuel

Architect: Aprar Elawad

2023 © Hélio Teles 
All rights reserved.