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Rice Store
Visual Identity

Rice Studios
2020

















Rice Store is a platform to expand upon the studio’s mission to broadcast extraordinaries stories through creativity, design and branding. At the intersection of thinking and making, rice store leverages on the studio’s skills in strategy, story telling, design and production to amplify voices behind creative endeavours in Vietnam and beyond. Rice Store exists online with occasional pop-ups around the world, bringing design from Vietnam further afield. The first pop-up occurred at PARCO Shibuya in Tokyo, Japan.

Creative Director: Joshua Breidenbach
Design Director: Hélio Teles
Designer: Lim Nuel
Architect: Aprar Elawad