Scope: Naming and Visual Identity
CTY is a staple, all-day kitchen and bar at the core of one of HCMC’s most vibrant business towers.
The name CTY has a twofold meaning: City and Công ty, meaning company/corporation in Vietnamese.
The identity is presented as a kit of independent
parts to create a dynamic visual system that morphs and adapts to the space and its different activities and moments of the day.
Studio: Rice Studios
Creative Directors: Chí-An Benjamin De Leo & Joshua Breidenbach
Design Director: Hélio Teles
Illustration: Duc Cao
Architect: Aprar Elawad
