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2024 © Hélio Teles
All rights reserved.
Pebsteel is a global company providing solutions for pre-engineered buildings and steel structures.

Scope: Naming, Brand Strategy, Visual Identity
Studio: Rice

Founded in 1994 and formerly known as PEB Steel Buildings Co. Ltd., Pebsteel is a global company providing solutions for Pre-engineered Buildings and Steel Structures. The team at Rice Studios defined a new name by abstracting the acronym P.E.B. and the noun Steel from the previous name, to form Pebsteel. A new brand strategy was crafted under the tagline “Engineered Building Solutions”. The new verbal and visual brand assets allow Pebsteel to communicate with a distinct tone of voice across all touch-points. The solution is a hard-working visual identity system that embodies the company’s purpose and vision, and empowers unity and resilience of its workforce.

Creative Director: Gregory Jewett
Design Director: Hélio Teles
Designer: Lim Nuel
Project Manager: Paula Vo