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2024 © Hélio Teles
All rights reserved.
Design proposal for Nemesis, a coffee shop at the hearth of Vancouver’s West Hastings Street.

Scope: Visual Identity
Studio: Bruce Mau Design

The challenge was to create a visual identity under the owner’s philosophy of “coffee creating culture”, the idea of the brand being a window for the expression of the marginalized cultural currents. Building on the the chosen name of Nemesis and the predefined icon of an inverted heart, a custom typeface was designed to unify the two elements under a cohesive whole. Its brut and unrefined style expresses the strength and the pride of the subcultures.

Creative Director: Cristian Ordóñez
Designer: Hélio Teles
Project Manager: Diana Kelly