Information
001    Première équipe Architecture 002    Plural '24 003    Orio 004    Graver l’homme 005    Rice Talks 006    Laha Coffee 007    Eastlake 008    Repeet 009    Keos 010    Hoāng Long Minerals 011    CTY Kitchen + Bar  012    The Sangomas 013    Pebsteel 014    Rice Store 015    Coexist Or Die 016    Be Water 017    Autopista 018    Good Intentions 019    Whitman Emorson 020    Tomorrow Is Too Late 021    Nemesis Coffee 022    Above View Below 023    Grand Junction Park 024    Fundo de Arquitectura Social 025    Assay Research

2024 © Hélio Teles
All rights reserved.
Defining a brand platform for conscious mining in balance with nature.

Scope: Brand Strategy, Visual Identity, Packaging
Studio: Rice

With 10 years experience in the mining industry in Vietnam, Hoāng Long was looking to define a clear brand platform and to create a brand that fully embodies its scope and impact in the community. The design solution celebrates the company’s achievements, while keeping in mind the impact it has on the environment and the surrounding communities. Under the motto of “Keeping the Balance”, the brand identity expresses growth and the responsibility to maintain a perfect balance between business and nature.

Creative Directors: Joshua Breidenbach, Sebastiaan Weyler
Design Director: Hélio Teles
Designers: Hieu Vo, Nu Nguyen, Lan Lê,  Lim Nuel, Parker Metcalf
Project Managers: Y-Van Pham, Ha Anh H.