Good Intentions
Best Wishes.
2017
![](https://freight.cargo.site/t/original/i/8b1c2a2c937b0d48a7edeba80036bd1d46f091f289bc60091f2ad5c2e542120a/GoodIntentions_04.jpg)
Scope: Print
Good Intentions was a studio initiative of Whitman Emorson. The project consisted of a set of cards to thank clients and collaborators.
The concept is a play on words with the saying “The road to hell is paved with good intentions”, meant to break with conservative norms.
Studio: Whitman Emorson
Creative Directors: Whitney Geller & Yasemin Emory
Design Director: Hélio Teles
Design: Hélio Teles & Jade Courroy
Illustration: Margot Fabre
![](https://freight.cargo.site/t/original/i/87de9b47ee0982ae3ba4fd646d3e2501b0cde23bd046306fd6621bbee1f5673f/GoodIntentions_01.jpg)
![](https://freight.cargo.site/t/original/i/1a2bf8177499b8c69ffba0b0d5d253850eb42a7c9f90875a4609f1c84a2e8dbd/GoodIntentions_03.jpg)
![](https://freight.cargo.site/t/original/i/30214d4c2c2ec37e5f3cbe56fafa1ca453e14a39211f4443c4a1a216b7af7756/GoodIntentions_02.jpg)