Good Intentions
Best Wishes.
2017
Scope: Print
Good Intentions was a studio initiative of Whitman Emorson. The project consisted of a set of cards to thank clients and collaborators.
The concept is a play on words with the saying “The road to hell is paved with good intentions”, meant to break with conservative norms.
Studio: Whitman Emorson
Creative Directors: Whitney Geller & Yasemin Emory
Design Director: Hélio Teles
Design: Hélio Teles & Jade Courroy
Illustration: Margot Fabre
