Laha is a Vietnamese producer of agricultural products, specialized in coffee, with retail stores across Vietnam.

Scope: Brand Strategy, Visual Identity, Packaging
Studio: Rice

The company’s mission is to make organic products commonplace in Vietnam, by supporting local farmers implementing sustainable farming practices, to explore the full potential of Vietnamese products. The design reflects the brand’s commitment to organic farming standards, sustainable practices, and community support. The new identity is an evolution from the previous coffee bean logotype and introduces the sprout, signifying development and long-term growth.